The look is unobtrusive but powerful, something you could envision more in a James Bond’s movie than here in a tuscan winery, forget blazoned, let alone that it’s working since over 600 years ago (the first Antinori vintner dates back to 1385), forget a turnover of 185 million euro with a net profit of 34 million (balance 2014).

One’s adequate reaction could only be… Wow! (more about this in this story)

Vieyard. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1/200″ ƒ/8 ISO 200

The ramp taking to the underground garage. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1/400″ ƒ/8 ISO 200

An elliptic stairway takes the visitor to the reception level. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1/200″ ƒ/8 ISO 1600

The elliptic stairway is 100 metres long and goes up 18 metres. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1/500″ ƒ/8 ISO 1600

Antinori wine caves in San Casciano, Tuscany. The reception level. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1/3″ ƒ/14 ISO 64

The area of the family museum. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1″ ƒ/8 ISO 64

New art is purchased routinely and exposed. Here is a piece by Yona Friedman, “Iconostasi”. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1/3″ ƒ/8 ISO 64

The barriques cave. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 1/5″ ƒ/4 ISO 3200

The wine vats. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 1/200″ ƒ/8 ISO 200

More barriques. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 30″ ƒ/5 ISO 64

Wood vats. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 2″ ƒ/5 ISO 64

More wine vats. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 15″ ƒ/5 ISO 64

Wine vats. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 10″ ƒ/5 ISO 64

Wine tasting room for ten. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 3″ ƒ/8 ISO 64

Antinori’s wine caves from across the valley. Nikon D810, 85 mm (85.0 mm ƒ/1.4) 1/200″ ƒ/9 ISO 200

The restaurant “Rinuccio 1180”. Nikon D810, 24 mm (24-120.0 mm ƒ/4) 1/50″ ƒ/6.3 ISO 64

The wine press exposed in the museum area. Nikon D810, 24 mm (24.0 mm ƒ/1.4) 1,3″ ƒ/8 ISO 64

L’impatto è discreto e, al tempo stesso, poderoso, più adeguato al contesto di un film alla James Bond che all’idea di una cantina vinicola, seppur blasonata, seppur operativa da oltre 600 anni, (il primo Antinori vinattiere rimanda al 1385), seppure di fatturato superiore ai 185 milioni di euro e con un utile netto di 34 milioni (dati 2014).

Una reazione misurata è… Wow! (vedi articolo)